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Michael founded CAA - As the founder of CAA (Creative Artists Agency), Michael Ovitz was on the short list for most powerful men in Hollywood for much of the 1980s and 90s. He worked with many A-listers including, Tom Cruise, Robert De Niro, and Stephen Spielberg. Before reading this, I had no idea who Michael Ovitz even was! But he was the man behind many of my favorite films growing up including 'Jurassic Park'!
Packaging movie projects - One of the things that made Michael such a major player and a very powerful man in show business was because of how he ushered in the era of packaging talent. Before his agency, CAA, came along no one knew what "packaging" a project meant. Michael Ovitz realized that if you were the actor's agent and the director's agent and the producers' and the screenwriters', you could approach the big movie studios with a movie idea already made! The idea revolutionized the industry and turned Michael's agency into the place where everyone wanted to be represented.
Book Title: Who Is Michael Ovitz
Author: Michael Ovitz
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