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Law of First-To-Mind - Al Ries and Jack Trout's business classic "The 22 Immutable Laws of Marketing" is a staple and must read for anyone that is interested in marketing or business overall! The Law of First-To-Mind is key to any business that wants to stand out from amongst their peers in their selective industry. Companies like McDonald's, Starbucks, and Apple are industry pioneers and are the first you typically think of when you think about fast food, coffee, or smartphones.
Law of Category - The Law of Category is all about carving out your own lane. Change your position in the marketplace and everything else will follow. Innovative companies like 'Beyond Meat' have figured out in the world of meat selling plant-based products allows you to stand out in a new and healthy category of their own.
Book Title: The 22 Immutable Laws of Marketing
Author: Al Ries and Jack Trout
Purchase "The 22 Immutable Laws of Marketing" NOW!